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Hedonic Treadmill

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Hedonic Treadmill

Description: Enough is a number. If you never decide on it, your mind keeps quietly raising it.

The lottery study in this video is worth knowing properly. In 1978, Philip Brickman, Dan Coates and Ronnie Janoff-Bulman compared 22 major lottery winners against a control group. The winners weren't happier. And they rated ordinary pleasures, breakfast or a compliment or a magazine, as noticeably less enjoyable than the people who had won nothing.

That's the real cost of chasing more. Not that it fails to satisfy. That it makes the small things quieter.

Brickman, P., Coates, D., & Janoff-Bulman, R. (1978). Lottery winners and accident victims: Is happiness relative? *Journal of Personality and Social Psychology, 36*(8), 917–927.

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