SMPTE UK & RTS Technology Centre | Sports Streaming in the Cloud: Is it all fluffy or real?

Description: The future of sports distribution is increasingly tied to virtualisation - essential for achieving the scale, quality, and reach expected from today’s expanding schedule of sports coverage. As audiences demand Tier 1 performance across platforms, rights holders face growing technical and commercial challenges in delivering high-quality streaming experiences that rival traditional broadcast models.

This session brought together experts from across the industry to explore how cloud-based solutions are shaping sports streaming - cutting through the buzzwords to uncover what’s truly possible today.

Hosted by Ciarán Doran (RTS) and Ian Trow (SMPTE), the event featured presentations, real-world case studies, and an engaging panel discussion covering:

- Cloud adoption and the evolving sports streaming landscape
- Technical and operational workflows for live events
- Real examples of large-scale streaming success

Speakers included:
James Shepherd, InSync
Carolina Dos Santos, Director of Sales Engineering, Cingularity
Andy Wilson, VP Customer Success, M2A Media

With thanks to:
M2A Media, InSync, and IMG for their generous support in making this event possible

Recorded live at IMG Studios on 23rd October 2025 Close description