Como’s Stadium Plan is Genius
Description: The strategy behind Como’s new stadium is a masterclass in sports business. The city of Como only has 83,000 people, so instead of going big, the stadium will stay at around 15,000 seats and the club will grow revenue by getting each fan to spend more.
The lakeside stand will have six restaurants and a rooftop bar, open all year for the 1.8 million tourists who visit the area.
The project will cost €64 million, and the restaurants are aimed at €25 million in sales a year. They’re literally doing everything right, on and off the pitch.
#soccer #football #comofc #seriea #lakecomo Close description
The lakeside stand will have six restaurants and a rooftop bar, open all year for the 1.8 million tourists who visit the area.
The project will cost €64 million, and the restaurants are aimed at €25 million in sales a year. They’re literally doing everything right, on and off the pitch.
#soccer #football #comofc #seriea #lakecomo Close description
