Beginner's complete guide to email marketing
Description: We'll also cover email deliverability and the steps you can take to help your emails reach the inbox rather than the spam folder.
In this video you'll learn:
• What email marketing is and how it works
• How to build an engaged email list
• What makes an effective marketing email
• How to create content people want to read
• How frequently you should send emails
• Email deliverability and avoiding the spam folder
• How to measure campaign performance
• How to improve engagement over time
• The fundamentals of successful email marketing
Chapters
00:00 Introduction
00:22 How to build a great email list
01:34 All about sign-up forms
02:31 How to give people a reason to sign up
04:45 The importance of a good welcome email
06:00 How to maintain interest
07:42 How to create emails that people will want to engage with
08:24 How to set the correct image-to-text ratio
09:12 Creating the perfect subject header line
10:12 Creating a clear 'Call to Action'
11:06 The importance of clear sender details
12:05 Using clear company branding
12:48 Final pre-send checklist
13:41 How often should you send out email marketing
16:34 The pitfalls of sending too much
17:25 What happens if you don't send enough
18:25 Choosing the best time to send
20:47 How to get great deliverability
21:15 The importance of sending from your own email domain
22:15 What can damage your sender reputation
22:51 Who can you send email marketing to
23:45 Who are inbox service providers and effect do they have on your email marketing
24:35 What do Email Blaster do
Start email marketing with Email Blaster...
Email Blaster is UK-based email marketing software designed to help businesses create, send, automate and track professional email campaigns.
With UK-hosted servers, powerful email marketing tools and real human support, Email Blaster gives you everything you need to manage your email marketing in one place.
Try Email Blaster free — no credit card required.
#EmailMarketing #EmailMarketingTips #EmailMarketingForBeginners #EmailMarketingStrategy #DigitalMarketing #EmailBlaster Close description
In this video you'll learn:
• What email marketing is and how it works
• How to build an engaged email list
• What makes an effective marketing email
• How to create content people want to read
• How frequently you should send emails
• Email deliverability and avoiding the spam folder
• How to measure campaign performance
• How to improve engagement over time
• The fundamentals of successful email marketing
Chapters
00:00 Introduction
00:22 How to build a great email list
01:34 All about sign-up forms
02:31 How to give people a reason to sign up
04:45 The importance of a good welcome email
06:00 How to maintain interest
07:42 How to create emails that people will want to engage with
08:24 How to set the correct image-to-text ratio
09:12 Creating the perfect subject header line
10:12 Creating a clear 'Call to Action'
11:06 The importance of clear sender details
12:05 Using clear company branding
12:48 Final pre-send checklist
13:41 How often should you send out email marketing
16:34 The pitfalls of sending too much
17:25 What happens if you don't send enough
18:25 Choosing the best time to send
20:47 How to get great deliverability
21:15 The importance of sending from your own email domain
22:15 What can damage your sender reputation
22:51 Who can you send email marketing to
23:45 Who are inbox service providers and effect do they have on your email marketing
24:35 What do Email Blaster do
Start email marketing with Email Blaster...
Email Blaster is UK-based email marketing software designed to help businesses create, send, automate and track professional email campaigns.
With UK-hosted servers, powerful email marketing tools and real human support, Email Blaster gives you everything you need to manage your email marketing in one place.
Try Email Blaster free — no credit card required.
#EmailMarketing #EmailMarketingTips #EmailMarketingForBeginners #EmailMarketingStrategy #DigitalMarketing #EmailBlaster Close description