2026 TV Predictions

Description: The 2026 edition of the RTS’ annual TV Predictions event saw our panel of leading business brains give us the inside track on the year ahead. How healthy is the ad market? What are commissioners’ budgets looking like for the year? What will be the impact of all the big M&A action? Is there still room for creative experimentation? Will the AI bubble burst? And will we soon all be watching YouTube on our TVs, and TV on YouTube?

Gazing into their crystal balls were:

Jonathan Allan, Interim CEO of Channel 4
Ash Atalla, CEO of RoughCut
Ruth Berry, President of Global Partnerships & Zoo 55 at ITV Studios
Fiona Campbell, Interim Director of Unscripted for BBC Content
Evan Shapīro, Media Universe Cartographer

Chaired by Katie Razzall Close description