The ultimate guide to YouTube sponsorships and brand deals
Description: Join Nebula and take my Business 101 for Creators Class – https://nebula.tv/business-101-for-creators
How do you get brand deals as a creator? How should you price your first spot? What can you do to raise your sponsor rates? In this mega-interview, I ask my agent, Nebula CEO Dave Wiskus, all these questions and more.
➡️ Watch These Next:
--------
How I Make Videos: My Exact Tools and Workflow – https://www.youtube.com/watch?v=1tZ5-niQtLw
I learned to code from scratch in 1 year. Here's how. – https://www.youtube.com/watch?v=NpUuuT_EzSs
🛠️ Tools My Team and I Built:
--------
✈️ Flylighter (The best way to capture articles and higlights to Notion) –
https://flylighter.com/
🎙️ Notion Voice Notes (Speech to Text) – https://nebula.tv/videos/thomasfrankexplains-how-to-take-perfect-notes-with-your-voice-easy-setup
🧠 Ultimate Brain (My all-in-one second brain for Notion) – https://thomasjfrank.com/brain/
🎬 Creator's Companion (The best Notion template for creators) – https://thomasjfrank.com/creators-companion/
📖 10 Steps to Earning Awesome Grades (my free book) – https://collegeinfogeek.com/get-better-grades/
👥 People You Should Follow:
-------
Dave: https://twitter.com/dwiskus
Rene Ritchie (current YouTube Creator Liason): https://twitter.com/YouTubeLiaison
Todd Beaupré (the guy who runs the YouTube algorithm): https://twitter.com/hitsman
🐦 Connect With Me:
--------
Twitter ➔ https://www.twitter.com/tomfrankly
Instagram ➔ http://www.instagram.com/tomfrankly
Notion Tutorials ➔ @ThomasFrankExplains
Music ➔ @ThomasFrankMusic
⏱ Timestamps:
--------
00:00 - Intro
03:34 - Conversation starts
05:44 - The relationship between views and sponsor rates
09:10 - "Logical-Next-Step" sponsors
11:55 - Maintaining the integrity of your content
17:33 - Dave's history as a CEO and Creator
19:53 - At what point can you work with brands?
23:54 - What YouTube Studio metrics should a creator track?
28:24 - Broad-appeal vs. content-specific sponsors
32:34 - Channel trajectories: Growing channels vs stagnant channels
38:45 - Why your audience is constantly changing
41:49 - The best metric: Views from Subscribers
43:13 - Why was Thomas's rate consistent for years?
49:45 - If you can't price perfectly, price too low
53:58 - Pricing from the brand's perspective
55:35 - CPA/KPI definitions
1:02:50 - Additional factors brands care about
1:06:39 - Does brand association matter?
01:09:44 - Don't put ads at the beginning of your video
01:10:29 - Don't let sponsors take your video for their ads
01:13:30 - Should you ever let brands use your likeness?
01:16:32 - Agencies and "magnet creators"
01:28:13 - Pitfalls of YouTube managers
01:31:58 - Thomas's rules on who he works with
01:46:05 - How an MCN can take advantage of you
01:47:58 - Nebula and content ownership
01:48:44 - Criteria for evaluating an agency
02:02:11 - How to get performance data from brands
02:09:40 - Brand deals must be win-win-win
02:21:32 - Growing your network
02:23:50 - What to ask an agency when they pitch you
02:26:12 - Should agencies publish their entire rosters?
02:28:04 - Agencies should go to bat for you
02:32:33 - How to price your first spot
02:38:16 - Should Patreon be a stepping stone toward brand deals?
02:41:00 - Using affiliate marketing to get performance data
02:50:39 - Thomas's relationship with Skillshare
03:00:05 - CPM or CPA - which is more important?
03:01:00 - Should I give a brand my analytics?
03:01:43 - How should you get paid?
03:03:12 - Pre-roll, mid-roll, or end-roll?
03:04:51 - How many revisions should you do for your ad?
03:07:30 - Should you place time limits for how long ads stay up?
03:08:22 - How do you make more money from your sponsorships?
03:09:37 - What are common mistakes creators make?
03:17:50 - Where to follow Dave
03:18:34 - Business 101 for Creators
👐 Business:
--------
Please contact my agent at thomasfrank@standard.tv
🎞 Additional Notes:
--------
💰 I'm fortunate enough to work with great sponsors who support my work, so I don't use Patreon or any other crowdfunding service. However, if you'd like to support a worthy cause, consider donating to help more children get access to a high-quality education: https://fundraise.pencilsofpromise.org/fundraiser/1489730
💰 Some links in my description are affiliate links, and I may earn a commission if you use them to make a purchase (at no extra cost to you, and often with special discounts!) Close description
How do you get brand deals as a creator? How should you price your first spot? What can you do to raise your sponsor rates? In this mega-interview, I ask my agent, Nebula CEO Dave Wiskus, all these questions and more.
➡️ Watch These Next:
--------
How I Make Videos: My Exact Tools and Workflow – https://www.youtube.com/watch?v=1tZ5-niQtLw
I learned to code from scratch in 1 year. Here's how. – https://www.youtube.com/watch?v=NpUuuT_EzSs
🛠️ Tools My Team and I Built:
--------
✈️ Flylighter (The best way to capture articles and higlights to Notion) –
https://flylighter.com/
🎙️ Notion Voice Notes (Speech to Text) – https://nebula.tv/videos/thomasfrankexplains-how-to-take-perfect-notes-with-your-voice-easy-setup
🧠 Ultimate Brain (My all-in-one second brain for Notion) – https://thomasjfrank.com/brain/
🎬 Creator's Companion (The best Notion template for creators) – https://thomasjfrank.com/creators-companion/
📖 10 Steps to Earning Awesome Grades (my free book) – https://collegeinfogeek.com/get-better-grades/
👥 People You Should Follow:
-------
Dave: https://twitter.com/dwiskus
Rene Ritchie (current YouTube Creator Liason): https://twitter.com/YouTubeLiaison
Todd Beaupré (the guy who runs the YouTube algorithm): https://twitter.com/hitsman
🐦 Connect With Me:
--------
Twitter ➔ https://www.twitter.com/tomfrankly
Instagram ➔ http://www.instagram.com/tomfrankly
Notion Tutorials ➔ @ThomasFrankExplains
Music ➔ @ThomasFrankMusic
⏱ Timestamps:
--------
00:00 - Intro
03:34 - Conversation starts
05:44 - The relationship between views and sponsor rates
09:10 - "Logical-Next-Step" sponsors
11:55 - Maintaining the integrity of your content
17:33 - Dave's history as a CEO and Creator
19:53 - At what point can you work with brands?
23:54 - What YouTube Studio metrics should a creator track?
28:24 - Broad-appeal vs. content-specific sponsors
32:34 - Channel trajectories: Growing channels vs stagnant channels
38:45 - Why your audience is constantly changing
41:49 - The best metric: Views from Subscribers
43:13 - Why was Thomas's rate consistent for years?
49:45 - If you can't price perfectly, price too low
53:58 - Pricing from the brand's perspective
55:35 - CPA/KPI definitions
1:02:50 - Additional factors brands care about
1:06:39 - Does brand association matter?
01:09:44 - Don't put ads at the beginning of your video
01:10:29 - Don't let sponsors take your video for their ads
01:13:30 - Should you ever let brands use your likeness?
01:16:32 - Agencies and "magnet creators"
01:28:13 - Pitfalls of YouTube managers
01:31:58 - Thomas's rules on who he works with
01:46:05 - How an MCN can take advantage of you
01:47:58 - Nebula and content ownership
01:48:44 - Criteria for evaluating an agency
02:02:11 - How to get performance data from brands
02:09:40 - Brand deals must be win-win-win
02:21:32 - Growing your network
02:23:50 - What to ask an agency when they pitch you
02:26:12 - Should agencies publish their entire rosters?
02:28:04 - Agencies should go to bat for you
02:32:33 - How to price your first spot
02:38:16 - Should Patreon be a stepping stone toward brand deals?
02:41:00 - Using affiliate marketing to get performance data
02:50:39 - Thomas's relationship with Skillshare
03:00:05 - CPM or CPA - which is more important?
03:01:00 - Should I give a brand my analytics?
03:01:43 - How should you get paid?
03:03:12 - Pre-roll, mid-roll, or end-roll?
03:04:51 - How many revisions should you do for your ad?
03:07:30 - Should you place time limits for how long ads stay up?
03:08:22 - How do you make more money from your sponsorships?
03:09:37 - What are common mistakes creators make?
03:17:50 - Where to follow Dave
03:18:34 - Business 101 for Creators
👐 Business:
--------
Please contact my agent at thomasfrank@standard.tv
🎞 Additional Notes:
--------
💰 I'm fortunate enough to work with great sponsors who support my work, so I don't use Patreon or any other crowdfunding service. However, if you'd like to support a worthy cause, consider donating to help more children get access to a high-quality education: https://fundraise.pencilsofpromise.org/fundraiser/1489730
💰 Some links in my description are affiliate links, and I may earn a commission if you use them to make a purchase (at no extra cost to you, and often with special discounts!) Close description